McVitie’s and Mind’s mission is to get the nation talking
McVitie’s, the UK’s favourite biscuit maker, and mental health charity Mind are on a mission to get the nation talking through their new ‘Let’s Talk’ campaign.
According to Mind, 46 per cent of British adults say they often keep their worries and concerns to themselves. Almost a third (30 per cent) revealed they are too worried about being judged to open up about their worries and concerns.
Furthermore, one in five (19 per cent) adults who live with someone spend 10 minutes or less during a typical weekday having a meaningful conversation at home.
Whilst people may struggle to open up, an overwhelming majority (82 per cent) believe that having a meaningful conversation with someone about their worries and concerns is beneficial to their mental wellbeing.
As part of the campaign, a ‘Let’s Talk’ van will be touring the UK, serving McVitie’s biscuits with a cup of tea or coffee.
The aim of the tour is to encourage the British public to take a moment, sit down and have a conversation with someone, whether it’s a friend, family member, colleague or even a stranger over a biscuit and cuppa.
McVitie’s will be supporting approximately 400 new Time to Change champions across eight new hubs in 2019 in; Southampton & Portsmouth, East Essex, Halton, Somerset, Birmingham, Durham, Leicester, Borough of Kingston (London).
As a result, they will be delivering a minimum of 16 Hub Events reaching at least 8,000 people face to face. As well as a minimum of 168 Champion Events reaching at least 11,760 people face to face.
Although it’s not always easy to talk, a simple chat is a good way to be kind to your mind.