New mental health campaign aims to support young people throughout pandemic

A new Public Health England (PHE) mental health campaign will aim to bolster the wellbeing of children and young people throughout the Covid-19 pandemic, it has been announced.

The initiative, known as Better Health – Every Mind Matters, comes after a recent study revealed that more than two in five (41 per cent) young people under the age of 18 were “more lonely” than before lockdown.

Meanwhile, over a third (38 per cent) said they were “more worried”, while similar numbers reported being “more sad” or “more stressed”.

Separate research, published by PHE, also found that more than two in three (69 per cent) parents believe that their children’s behaviour had changed since March, when strict social distancing and school closing measures were introduced.

Launching a new website and short film, PHE said the campaign would provide parents and children with the advice and tools they need to combat coronavirus anxieties. This might include, for example, helping children cope with catching up with missed education, starting new schools or colleges and building relationships with friends again.

The campaign could also help parents and carers identify the signs of mental illness in children so that they can be appropriately supported.

Welcoming the initiative, Emma Thomas, Chief Executive of YoungMinds, said: “The coronavirus pandemic has had a huge impact of the lives of children and young people across the country and many have struggled with social isolation, anxiety and fears about what the future holds.

“We know how important it is for young people to get early support for their mental health when problems first start to emerge. This is a welcome and much-needed campaign, and we hope that it will provide young people with the resources to support their mental health and to seek help if they need it. We also hope that it will ensure parents and carers have the tools to support their children’s wellbeing and help them adjust in the coming months.”

To find out more about the Better Health – Every Mind Matters campaign, please click here.

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